Corporate Market Course

Description

Succeed in the Corporate Serviced Apartments Market

By essa marketing – consultancy for the Corporate Serviced Apartments sector.

Trainer Credentials:
Over 27 years’ experience in marketing in the corporate serviced apartments sector.
Over 37 years’ experience in marketing in hospitality.
Joint-Winner of Industry Hero in The Serviced Apartment Awards September 2021
Founder (2010) of SABA Networking in person monthly event in London (online 2020-2022)
Host of weekly webinar (2020-2021) The Blue Room: https://tiny.cc/BR-Archive
Back SABA Networking in person and online on monthly basis 2022 onwards.

This one-2-one, updated and intensive 3-hour course provides a vital overview of the Serviced Accommodation sector (including reference to Contractor and Leisure markets) with a focus on the Corporate Market.

We compare and contrast the corporate, contractor and leisure markets, including direct, OTA and booking agency business and drill down further to analyse and define sub-sections within the corporate marketplace.

It is a sector-specific, comprehensive sales and marketing course which provides you with knowledge to succeed whether you are about to enter the serviced accommodation world, currently expanding your portfolio or are already experienced in running a successful serviced accommodation business, but would like to ensure you are maximising profits from every opportunity.

The course offers a complete overview of the serviced apartments & short term serviced accommodation sector, accommodation models and historic timelines starting from 1960. You will gain a thorough understanding of the sector and establish to implement the very best business practice, identify threats and opportunities and use both traditional and online sales & marketing to achieve the widest exposure for your business depending on size and location, apartments or houses and your preferred target markets.

Who should attend: The course is relevant to all serviced accommodation operators and is of particular relevance to serviced apartment operators in town- or city centres and suburbs, with an interest in maximising business from the Corporate market.

Location: online via Zoom

Duration: 3 hours at your convenience in one block or modular

Fee: £300 (VAT n/a) per attendee.

Attendees: this course is delivered on a one-2-one basis.

Copyright: Content is copyrighted and may not be recorded, reproduced or distributed